The colour combinations used on the website did not meet the accessibility standards of WCAG AA and WCAG AAA, resulting in text legibility issues for some users.
The website's contents and elements lack complete alignment with each other, potentially causing inconsistencies in the overall layout and user experience.
Inconsistent use of imagery, photography; lack iconography to improve accessibility, e.g. search filters; Poor layout design.
Buyer persona helps to have a deeper understanding of target customers as real people. We’ll be able to anticipate their needs, goals, pain points and address them.
The homepage heat map provides profound insights into visitors' behavior, measuring the popularity or disapproval of page designs and button locations, enabling us to implement changes that enhance website navigation for customers.
Based on the heat map analysis, a user flow has been generated, centering around the four most frequently visited pages on the website: Sell, Sold, About, and Blog.
To further improve user experience and maximise leads generation, a Call-to-Action button will be strategically implemented on these key pages. This CTA will guide users towards relevant actions, encouraging them to engage more actively with the website's offerings and services. The goal is to create a seamless and engaging user journey that aligns with the users' interests and optimises their overall experience.
The site map outlines the structure of the redesigned website, which is divided into six subpages: Buy, Sold, Video, Meet, Insights, and Contact. The four pages highlighted in yellow boxes require extensive reorganisation to structure the content better and incorporate new features.
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